Why Today's Deal?

What is Today’s Deal:

Would you pay $15 for something worth $35?
Of course you would! And so would your customers!

Today’s Deal from STLtoday and the St. Louis Post-Dispatch will help you acquire new customers immediately!

Today’s Deal is an unbeatable deal on something local to do, see, eat or buy. The coupon is available for purchase that day only.

  • These deals are heavily discounted usually between 50% to 80% off.
  • The customer may purchase the offer that day only but may redeem it in the future for up to one year.
  • Revenue is split between you the advertiser and the St. Louis
    Post-Dispatch. This gives your business maximum exposure to our audience at no upfront cost to you!
  • We process all the transactions and pay you!

Today’s Deal – Exposure for your business:

Your deal is presented on its own Today’s Deal page, standing alone in the spotlight! And no other deal site has the local promotional power we offer:

  • Your deal is sent to our extensive Today's Deal email list.
  • Your deal will be featured on the home page of STLtoday.com
    • A permanent “widget” is set on the right side of the homepage with the deal
    • Sometimes featured as a skybox at the top of the homepage
  • Your deal will also be featured in print in the St. Louis Post-Dispatch
    • Every deal gets:
      • 1 quarter page ad (in color!)
      • 1 6x1 ad
      • Deal copy featured on page A1
    • 490,800 local consumers read the daily Post-Dispatch!
  • Receive promotion via Social Media
    • Our fans on Facebook receive daily postings to their wall for the deal of the day
      • Those deals are easily spread to their friends when our fans “Share” or “Like” a deal
    • Our Twitter followers receive daily tweets regarding the deal of the day

    *Our audience is always growing. Call us for the most up to date reach information.


STLtoday Today’s Deal Audience

  • In general, Digital Deal consumers in St. Louis are much more educated, affluent, and family oriented than the average St. Louis adult.
  • They are (compared to the market average):
    • 37% more likely to have a HH income of $100K+
    • 26% more likely to be married with kids at home
    • 51% more likely to own a home worth $250K+
    • 49% more likely to have a 4yr college degree+
    • 54% more likely to visit STLtoday.com
    • 31% more likely to visit a casino
    • 82% have traveled domestically in the past 12 months
    • 96% have dined at a full-service restaurant in the past 30 days
    • 85% have shopped at a home improvement store in the past 12 months




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